AI lead response built for website form leads.
Casey responds instantly to website form submissions, qualifies inquiries, and routes leads into the right next step — fully tailored to your business.
What Casey does for website form leads
Website forms are one of the most common — and most inconsistent — lead sources. Casey acts as a front-line system that ensures every form submission is acknowledged immediately, qualified intelligently, and routed according to your rules.
Web forms are flexible — and easy to mishandle.
Unlike ad platforms or marketplaces, website form leads can vary widely in quality, urgency, and intent. Some inquiries are ready to book, while others need clarification or follow-up.
Without a structured response process, form submissions are often delayed, forgotten, or handled inconsistently. This leads to missed opportunities and frustrated prospects.
How Casey handles website form submissions
Form submission received
A customer submits a form on your website.
Casey responds instantly
Casey responds instantly via the appropriate channel.
Qualifying questions
Casey asks qualifying questions based on the form data.
Rules-based routing
The lead is routed based on intent and rules: booking, internal team follow-up, call center handoff, or graceful close-out.
The workflow adapts to your business — not the other way around.
Designed for custom workflows
- Custom questions based on form inputs
- Routing rules by service type, urgency, or location
- Different follow-up behavior for different lead types
- Seamless handoff to teams or call centers
- Consistent handling across all form submissions
Turning form submissions into booked jobs
When a website inquiry shows clear intent, Casey can help move the conversation toward scheduling — or prepare the lead so your team or call center can complete booking with full context.
Explore AI Job BookingIs this right for you?
This is for you if...
- Businesses receiving steady website inquiries
- Teams struggling with form follow-up consistency
- Agencies managing lead capture across many sites
- Businesses that need flexible workflows
This might not be for you if...
- Businesses with no form traffic
- Teams that don't follow up on inquiries
- Extremely low inbound volume
FAQs
Common questions about using Casey with website form leads.
Casey is designed to respond immediately so inquiries are acknowledged while interest is still fresh.