Privacy Policy

This policy covers two things: caseyresponse.com, our marketing website, and the Casey product's handling of data it receives from Google APIs, described under Google Ads and Local Services Ads data. Casey customers' other product data is also governed by their customer agreement.

Information we collect

Information you give us

When you submit a form on this site, we collect the details you enter: your name, business name, email address, phone number, which lead sources you use, your message, and whether you consented to receive text messages. When you book a call, our scheduling provider collects your name, email, and the time you selected.

Information collected automatically

Like most websites, we collect basic technical and usage data: pages viewed, approximate location derived from IP address, referring site, device and browser type, and how you interact with pages — for example which calls to action you click. We use this to understand which content is useful, not to identify you personally.

How we use it

• To reply to your enquiry and follow up about Casey
• To schedule and run demos you request
• To send you text messages about your enquiry, if you gave SMS consent
• To understand how the site is used and improve it
• To detect and prevent spam and abuse

We do not sell your personal information, and we do not share it with third parties for their own marketing.

Text messages

If you tick the SMS consent box on a form, you agree to receive text messages from us about your enquiry. Message and data rates may apply and message frequency varies. Reply STOP to any message to opt out, or HELP for assistance. Consent to receive messages is not a condition of purchase. Opting out of texts does not remove you from email follow-up — email biz@caseyresponse.com to stop that too.

Cookies and tracking

We use Google Analytics and the Meta pixel to measure site usage and advertising performance. These set cookies in your browser and may collect a device identifier. You can block cookies in your browser settings, use the Google Analytics opt-out add-on, or adjust your Meta ad preferences. The site works normally with cookies blocked.

Third parties we share data with

We use a small number of service providers to run this site. They only receive what they need to do their job. The providers that handle Google API data in the Casey product are listed separately under Google Ads and Local Services Ads data.

• Google Analytics — site usage measurement
• Meta — advertising measurement via the Meta pixel
• Calendly — demo scheduling, when you book a call
• Vercel — website hosting
• Casey Response AI systems — form submissions are sent to our own application so we can respond to you

We may also disclose information if required by law, or in connection with a merger, acquisition, or sale of assets.

Google Ads and Local Services Ads data

Casey Response AI answers Google Local Services Ads leads on behalf of the home service businesses that use Casey. To do that, the Casey product connects to the Google Ads API using the https://www.googleapis.com/auth/adwords scope.

The Google account that authorizes this access is a Casey Response AI operator account, not the business owner's and not the consumer's. We only access Google Ads accounts that a business has chosen to link to our manager account. Most of the personal data involved belongs to consumers who submitted a Local Services lead to that business, not to the Google user who granted access.

What we access

• Local Services lead records — lead ID, the consumer's contact details (name, phone number, email address), service category, lead type (message or phone call), lead status, creation time, and whether the lead was charged
• Lead conversation events — message text, timestamps, who sent each message (consumer or business), and for phone calls the call duration and call recording URL
• The account's reporting time zone, so lead times display correctly

What we write

We post reply messages into the Local Services lead conversation on the business's behalf. We write nothing else to Google.

How we use it

We use this data only to reply to leads on the business's behalf, capture the consumer's contact details from the conversation, notify the business owner of new leads and messages, and show the lead in the business's Casey dashboard. We do not use it for advertising, we do not sell it, we do not share it with other businesses, and we do not use it to train general-purpose AI models.

Who we share it with

Data received from Google APIs is shared only with these service providers, each for the purpose stated:

• OpenAI and Anthropic — generating reply text, classifying spam, and extracting details such as the service address from the lead's messages
• Twilio — connecting calls between the business and the lead, where the business uses call connection
• Google (Gmail) — sending lead notification emails to the business owner
• Vercel and Heroku — application hosting and database

Where and how long we keep it

This data is stored in our PostgreSQL database in the United States. We keep it for as long as the business's Casey account is active and its Google Ads account stays linked to ours. If the business unlinks its Google Ads account or closes its Casey account, we delete that account's Google lead data within 90 days. If you email us a deletion request, we complete it within 30 days.

Revoking access and deleting data

A business can revoke our access at any time by unlinking its Google Ads account from our manager account (in Google Ads: Admin → Access and security → Managers), or by emailing biz@caseyresponse.com and asking us to remove the link. Unlinking takes effect immediately; if you email us, we remove the link within 2 business days. To have data we already hold deleted, email biz@caseyresponse.com.

Google API Services User Data Policy

Casey Response AI's use and transfer of information received from Google APIs to any other app will adhere to the Google API Services User Data Policy, including the Limited Use requirements.

How long we keep it

We keep enquiry details for as long as needed to respond and maintain a record of our correspondence, and afterwards where we have a legitimate business or legal reason. Analytics data is retained according to our Google Analytics configuration. You can ask us to delete your information at any time.

Your rights

You can ask us to access, correct, or delete the personal information we hold about you, or to stop contacting you. Depending on where you live — for example California, or the EU and UK — you may have additional rights, including the right to opt out of the sale or sharing of personal information. We do not sell or share personal information as those terms are defined under California law. To exercise any of these rights, email biz@caseyresponse.com. We will not discriminate against you for making a request.

Security

We use industry-standard measures to protect information in transit and at rest. No method of transmission over the internet is completely secure, so we cannot guarantee absolute security.

Children

This site is intended for businesses. We do not knowingly collect information from anyone under 16. If you believe a child has given us information, email biz@caseyresponse.com and we will delete it.

Changes to this policy

We may update this policy from time to time. The effective date at the top of this page reflects the most recent change. Material changes will be highlighted on this page.

Contact us

Questions about this policy, or a request to access, correct, or delete your information — email biz@caseyresponse.com and we will respond.

See also our Terms of Service.