Casey is an AI-powered lead-handling system for inbound advertising
Casey responds instantly to new leads, qualifies intent, and converts more inquiries into booked jobs by coordinating AI, internal teams, and call center partners.
Built for platforms like Yelp, Google Local Services Ads, Angi, Thumbtack, Meta (Facebook & Instagram), and website forms.
What Casey does
Casey is designed to handle the first mile of inbound leads so nothing slips through the cracks.
- Responds instantly to new inbound leads
- Handles conversations across multiple platforms
- Qualifies jobs and customer intent
- Routes conversations based on rules and context
- Books jobs when appropriate
- Hands off to internal teams or call centers when needed
- Provides visibility into lead performance
How Casey fits into your workflow
Casey works alongside your existing tools and people — not instead of them.
Lead comes in
A new lead arrives from an ad platform like Yelp, Google LSA, Angi, Thumbtack, or your website form.
Casey responds instantly
Casey engages the lead immediately and gathers key details about their needs.
Conversation is qualified
Casey evaluates intent, job fit, and urgency to determine the best next step.
Smart routing happens
The job is booked, routed to your team, or handed off to a call center partner — based on your rules.
Every step is configurable and visible.
Core capabilities
Casey is made up of a few core capabilities that work together.
AI Autoresponder
Instant, platform-aware responses to new inbound leads.
Learn moreAI Job Booking
Turn qualified conversations into booked jobs — with guardrails.
Learn moreEmpower Your Team
Reduce workload while keeping humans in control of important conversations.
Learn moreCall Center Partners
Combine AI speed with human call centers for overflow and high-value leads.
Learn moreSupported platforms
Casey supports inbound leads from:
Each platform has its own constraints. Casey adapts to those differences instead of forcing a one-size-fits-all approach.
Is this right for you?
This is for you if...
- You run a home service business with steady inbound leads
- You're an agency managing lead response for multiple clients
- You need fast, consistent first responses to every inquiry
- You want AI and humans working together, not AI replacing humans
This might not be for you if...
- You receive very few inbound leads
- You want fully autonomous AI with no oversight
- You don't have a process for following up on leads
See how Casey works on each platform
Explore platform-specific solutions or compare Casey to other approaches.